During the holiday season, business can be buried by competition and their customers' interest in other priorities. You can read all 4 tips here, but here's an excerpt from the article:
3. Make it Personal
Making the transition to personalized communication is an effective way to stand out amongst competitors. It can be something as simple as sending a personalized email by adding the customer’s first name, reaching out to ask about their holiday season, or following up on past purchases. Additionally, always offer a survey to get feedback about your business’ customer service and experience. Asking for feedback makes customers feel valued for their opinions and helps your business remain top of mind during the busy holiday season.